Invoice clients for brand identity systems, visual guidelines, and brand strategy. Track complex projects and get paid on time with Tidybill.
A brand designer invoice covers the full scope of creating a visual identity system for a business or product. This goes beyond a logo — brand design encompasses colour palettes, typography systems, iconography, photography style guides, brand voice guidelines, and application templates across digital and print touchpoints. Because brand projects are typically large, multi-phase engagements, invoicing is often structured around milestones: discovery, concept presentation, refinement, and final delivery. A clear invoice helps the client understand the investment at each stage and provides a documented record of deliverables handed over. Brand designers working with larger organisations may also need to include their VAT number, purchase order references, and detailed line items that map to the client's internal budgeting categories.
| Service | Typical Rate | Unit |
|---|---|---|
| Brand Discovery & Strategy Workshop | £600 - £1,800 | per project |
| Visual Identity System | £2,000 - £8,000 | per project |
| Brand Guidelines Document | £500 - £1,500 | per document |
| Stationery & Template Design | £400 - £1,200 | per set |
| Brand Audit & Research | £80 - £150 | per hour |
| Social Media Template Pack | £400 - £900 | per pack |
Structure large brand projects with milestone invoices: a deposit on signing (30-50%), a second payment on concept approval, and the final balance on delivery of all files. This ensures cash flow throughout a project that may span 4-12 weeks. Each invoice should reference the project phase clearly so accounts payable teams at larger clients can match it to their budget codes. For ongoing brand support retainers, invoice monthly at the start of the period. Use detailed line items that match your proposal document — clients who see alignment between their approved quote and the invoice are less likely to query it.