Invoice clients for creative direction, campaign management, and visual strategy consulting. Get paid on time with Tidybill.
An art director invoice covers fees for overseeing the visual creative output of a project, campaign, or brand. Art directors typically work at a strategic and management level, briefing and directing designers, photographers, and other creatives rather than producing all assets themselves. This work involves concepting, creative briefing, shoot direction, review and approval of creative outputs, and ensuring visual consistency across a campaign or project. Because art direction is often delivered on a day-rate or project fee basis rather than per deliverable, invoices should clearly describe the project phases worked on and the number of days or hours invested. Art directors working with advertising agencies, publishers, or brands may also bill for travel, accommodation, and production expenses.
| Service | Typical Rate | Unit |
|---|---|---|
| Art Direction (day rate) | £400 - £1,200 | per day |
| Pre-Production & Creative Brief | £300 - £800 | per project |
| Photo/Video Shoot Direction | £600 - £1,500 | per day |
| Campaign Concept Development | £800 - £2,500 | per project |
| Travel & Accommodation | At cost | per project |
| Post-Production Creative Oversight | £400 - £900 | per day |
Art directors commonly invoice on a day-rate or project-fee basis. For campaign work, invoice in stages: pre-production, production (shoot days), and post-production oversight as separate line items. This provides transparency and makes it easy for agency or brand clients to reconcile against their production budget. Expenses should be invoiced at cost with receipts available. Net 30 is standard in advertising and production; negotiate Net 14 for smaller or independent clients. Some art directors include a 'prep day' rate at 50-75% of their full day rate for pre-shoot planning.