Marketing Invoice Template

Free Email Marketing Specialist Invoice Template

Invoice clients for email campaigns, automation flows, and list management. Professional invoices from Tidybill.

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What is an Email Marketing Specialist invoice?

An email marketing specialist invoice covers services managing email marketing campaigns, automation sequences, list segmentation, A/B testing, and email performance analysis. Email marketing specialists work with platforms such as Mailchimp, Klaviyo, ActiveCampaign, HubSpot, and Salesforce Marketing Cloud. Services are typically billed as a monthly management retainer, project fee for automation builds, or hourly for specific campaign work. Email platform subscription costs may be passed through for clients where the specialist manages the account. Copy, design, and technical setup are distinct billable activities.

What to include on an Email Marketing Specialist invoice

Common email marketing specialist invoice line items

Service Typical Rate Unit
Email marketing management (monthly) 600 month
Email automation build (per flow) 800 flow
Campaign design and copywriting (per email) 150 email
Email list audit and segmentation 400 project
Platform migration 1200 project

How to invoice as an email marketing specialist

Monthly retainer at the start or end of billing period. Automation builds at milestone completion. Per-campaign work invoiced on delivery. Platform migration on project completion.

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Frequently asked questions

Should I charge separately for copywriting?
Yes. Email copywriting is a distinct skill. Invoice it per email or as a fixed monthly allocation. Clients who provide their own copy pay a lower management rate than those who need copy created.
How do I invoice platform subscription costs?
If you manage the platform account on behalf of the client, pass the cost through at cost on a separate line item with the platform invoice attached.
What is an email automation and how is it priced?
An automation is a triggered email sequence (welcome series, abandoned cart, re-engagement). Building one costs £500-£1,500 depending on the number of emails and conditional logic. Invoice as a fixed project fee.
How do I invoice for A/B testing work?
A/B testing is typically included in a management retainer. If it requires significant additional creative work (two separate designs), invoice the extra design work separately.
Is email marketing subject to VAT?
Yes. Marketing services are subject to 20% VAT for registered businesses.
Can I use this template for free?
Yes. Tidybill's free plan lets you create up to 5 invoices per month at no cost, with no credit card required. You can use the Email Marketing Specialist invoice template straight away after signing up.