Marketing Invoice Template

Free Brand Strategist Invoice Template

Invoice clients for brand strategy projects, positioning workshops, and brand identity work. Professional invoices from Tidybill.

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What is a Brand Strategist invoice?

A brand strategist invoice covers strategic consultancy work developing a brand's positioning, identity, messaging, and market strategy. Brand strategists work upstream of design, defining who the brand is for, what it stands for, and how it should be communicated. Deliverables include brand audits, competitor analysis, positioning frameworks, messaging hierarchies, brand guidelines, naming work, and tone-of-voice documents. Brand strategy projects are typically fixed-price, with a discovery phase, a strategy development phase, and a delivery phase. Workshop facilitation is a key part of brand strategy work and is often invoiced separately from the written deliverables.

What to include on a Brand Strategist invoice

Common brand strategist invoice line items

Service Typical Rate Unit
Brand strategy project (full engagement) 8000 project
Brand audit and discovery 2000 phase
Brand positioning workshop (full day) 1500 workshop
Brand messaging and tone of voice 2500 document
Brand strategy consulting (day rate) 750 day

How to invoice as a brand strategist

Invoice at project milestones: 30% upfront, 40% at strategy presentation, 30% on final delivery. For day-rate consulting, invoice weekly or bi-weekly with a brief description of work.

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Frequently asked questions

How do I price a brand strategy project?
Brand strategy projects for SMEs typically run £5,000-£15,000 depending on scope and company size. Enterprise brand work is much higher. Base your price on estimated days and your day rate.
Should I charge separately for workshops?
Yes. Workshop facilitation is a distinct skill that should be priced separately from strategy document creation. Charge £1,000-£2,500 per full-day facilitated workshop.
What deliverables should be on the invoice?
Name the specific documents delivered: 'Brand Positioning Framework', 'Messaging Hierarchy Document', 'Brand Guidelines PDF.' This makes the invoice easy to approve internally at the client organisation.
Is brand strategy subject to VAT?
Yes. Brand strategy consulting is subject to 20% VAT for registered businesses.
How do I invoice for naming work?
Naming is a distinct service from broader brand strategy. A naming project (generating names, checking trademarks, presenting shortlists) typically costs £2,000-£6,000 as a standalone engagement.
Can I use this template for free?
Yes. Tidybill's free plan lets you create up to 5 invoices per month at no cost, with no credit card required. You can use the Brand Strategist invoice template straight away after signing up.