Invoice templates for brand photographers billing businesses for brand content shoots, product photography, and visual identity projects.
A brand photographer invoice is issued by a specialist commercial photographer who focuses on creating visual assets for a business's brand identity, marketing, and content strategy. Brand photographers produce hero images for websites, social media content, product photography for e-commerce, team headshots, and campaign imagery. Brand photography is a premium commercial service positioned above standard editorial or stock photography. Clients are typically small to medium businesses, startups, professional services firms, and DTC (direct-to-consumer) brands who understand the value of consistent, high-quality visual identity. Brand photographers typically work on a half-day or full-day project basis, delivering a curated set of final edited images to the client. Many offer monthly content retainer packages, providing regular fresh content throughout the year.
| Service | Typical Rate | Unit |
|---|---|---|
| Brand shoot half day (4 hrs + 20 images) | 850 | half-day |
| Brand shoot full day (8 hrs + 40 images) | 1500 | day |
| Monthly content retainer (2 shoots/month) | 1200 | month |
| Product photography (per product) | 35 | product |
| Post-production extra images (per image) | 30 | image |
| Commercial licence (website + social, 3 yrs) | 500 | licence |
Take a 50% deposit at project commencement and issue the balance invoice on delivery of the final image gallery. Brand clients need images before they can launch campaigns, giving you strong leverage to collect the balance promptly. For monthly retainer clients, invoice on the first of each month for the coming month's work. Retainers are best set up by direct debit or standing order to reduce monthly invoice chasing. Include the licensing terms clearly on every invoice. Brand photography clients often want to use images across multiple platforms and for an extended period. Specify what is included in the base package and what additional usage costs. For product photography, quote a per-product rate with a minimum order quantity. Smaller product counts have higher per-unit costs due to setup time. Offer tiered pricing (e.g. reduced per-product rate above 50 products) to incentivise larger orders.