Invoice clients for WordPress builds, theme customisation, and WooCommerce stores. Fast, professional invoices from Tidybill.
A WordPress developer invoice covers work building and customising websites on the WordPress platform, including theme development, plugin customisation, WooCommerce store setup, performance optimisation, security hardening, and ongoing maintenance. WordPress powers a significant share of the web, making WordPress development one of the most in-demand freelance tech skills. Developers may work on small brochure sites for local businesses or complex custom plugin development for enterprise clients. Because WordPress sites require ongoing maintenance (core, theme, and plugin updates), recurring maintenance contracts are a common revenue stream alongside one-off project work. Invoices should clearly distinguish between the initial build fee, any premium theme or plugin licence costs passed through, and ongoing maintenance retainers.
| Service | Typical Rate | Unit |
|---|---|---|
| WordPress website build | 2500 | project |
| WooCommerce store setup | 1800 | project |
| Custom theme development | 1500 | project |
| Custom plugin development | 800 | plugin |
| Monthly WordPress maintenance | 120 | month |
| Speed and performance optimisation | 350 | project |
For builds, use a deposit-and-balance structure: 50% upfront and 50% on delivery. Include all premium theme and plugin licences as separate line items with the supplier and product name noted. For maintenance retainers, invoice monthly and include a brief summary of updates applied, backups taken, and any fixes made. Net 14 on all invoices is reasonable for WordPress clients.