Marketing Invoice Template

Free PR Consultant Invoice Template

Invoice clients for press coverage campaigns, media relations, and PR strategy work. Professional invoices from Tidybill.

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What is a PR Consultant invoice?

A PR consultant invoice covers public relations services including media relations, press release writing, journalist outreach, event PR, crisis communications, award submissions, and thought leadership content. PR is typically billed on a monthly retainer for ongoing media relations work, or as a project fee for specific campaigns or events. Because PR results (press coverage, journalist relationships) are not always immediately measurable, monthly retainer agreements with defined activities are the safest structure. Coverage reports documenting media placements are essential accompaniments to PR invoices to demonstrate value.

What to include on a PR Consultant invoice

Common pr consultant invoice line items

Service Typical Rate Unit
Monthly PR retainer 1500 month
Press release writing and distribution 400 release
PR campaign (product launch) 3000 project
Crisis communications advisory 800 day
Thought leadership article placement 500 placement

How to invoice as a pr consultant

Monthly retainers invoiced at the start of each period. Attach a coverage report and activity summary. Project campaigns invoiced at milestones. Expenses (photography, press kits) as separate reimbursable items.

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Frequently asked questions

How do I demonstrate value in PR invoices?
Attach a monthly coverage report showing each piece of press coverage with the publication name, reach, and equivalent advertising value. This makes the retainer easy to justify internally.
What is a typical PR retainer for SMEs?
SME PR retainers in the UK run £1,000-£3,000/month for a freelance consultant. Agency rates are higher. Small charities and local businesses might pay £500-£800/month.
Should I invoice for press release distribution costs?
If you use a paid distribution service (PR Newswire, PR Newswire UK), invoice the cost as a reimbursable expense. Free distribution through your journalist contacts is part of your service.
How do I handle crisis communications billing?
Crisis work is intense and time-sensitive. Invoice on a day or half-day rate basis for the duration of active crisis management. Pre-agree an emergency rate in the retainer contract.
Is PR consulting subject to VAT?
Yes. PR services are subject to 20% VAT for registered businesses.
Can I use this template for free?
Yes. Tidybill's free plan lets you create up to 5 invoices per month at no cost, with no credit card required. You can use the PR Consultant invoice template straight away after signing up.