Invoice clients for PPC management, Google Ads campaigns, and paid search optimisation. Professional invoices from Tidybill.
A PPC (pay-per-click) specialist invoice covers paid advertising campaign management on platforms such as Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and Amazon Ads. PPC specialists set up, manage, and optimise paid campaigns to drive leads, sales, and traffic efficiently. Management fees are the agency's income; media spend is the client's budget paid directly to the ad platform. Clear separation of these two components on invoices is critical. PPC management is typically billed as a monthly management fee (fixed or percentage of spend), with setup fees for new account builds.
| Service | Typical Rate | Unit |
|---|---|---|
| Google Ads management (monthly) | 600 | month |
| PPC account setup and structure | 800 | project |
| Google Shopping campaign management | 500 | month |
| PPC audit and recommendations | 500 | audit |
| LinkedIn Ads management (monthly) | 700 | month |
Invoice management fees monthly at the start of each billing period. Setup fees on project completion. Never commingle management fees with media spend on the same invoice. Attach the monthly performance report.