Free Influencer Invoice Template

What is an Influencer invoice?

An influencer invoice is a billing document issued to brands or their agencies for sponsored content creation and publication. Influencers create content (posts, stories, videos, blog articles) promoting a brand's products or services to their audience in exchange for payment. Invoices should clearly describe the content delivered (number of posts, platforms, format, live date), the audience reach, and usage rights granted. Influencer rates are based on follower count, engagement rate, and content quality. Gifted products are not billable unless converted to a paid partnership. Influencer payments are taxable income and must be declared; invoices create the financial record for both the influencer and the brand. The ASA requires that paid partnerships are clearly labelled as advertising.

What to include on an Influencer invoice

• Brand or agency name
• Campaign name
• Deliverables (post types, platforms, quantity)
• Live date or publication window
• Usage rights granted and duration
• Exclusivity terms (if applicable)
• Fee breakdown by deliverable
• Gifted product value (if relevant)
• VAT if applicable
• Payment terms

Common influencer invoice line items

How to invoice as an influencer

Invoice after content is live (or on delivery if agreed). Include links to live content or screenshots as proof of delivery. Clearly state any usage rights granted and their expiry. Net 14 to net 30 for brand campaigns.