Marketing Invoice Template

Free Content Strategist Invoice Template

Invoice clients for content strategy, editorial planning, and content audits. Professional invoices from Tidybill.

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What is a Content Strategist invoice?

A content strategist invoice covers the strategic planning, development, and governance of content programmes. Content strategists differ from content writers in that they focus on the planning and strategy level rather than individual content pieces. Services include content audits, audience research, content mapping, editorial calendar development, content governance frameworks, and measuring content performance. Project-based and retainer billing are both common. Content strategy engagements often begin with a fixed-price audit and strategy document, followed by an ongoing retainer for editorial planning and performance monitoring.

What to include on a Content Strategist invoice

Common content strategist invoice line items

Service Typical Rate Unit
Content strategy (full engagement) 5000 project
Content audit and gap analysis 1500 audit
Editorial calendar development (3 months) 800 project
Monthly content strategy retainer 1200 month
Content governance framework 1500 document

How to invoice as a content strategist

Strategy projects at milestones: discovery, strategy presentation, final delivery. Monthly retainers at the start of each period with activity summary. Net 14 to net 30.

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Frequently asked questions

How do I price a content strategy?
A content strategy engagement for an SME typically runs £4,000-£10,000 for a discovery, audit, strategy document, and editorial plan. Enterprise engagements are higher.
What is a content audit?
A content audit analyses all existing website or blog content for quality, gaps, relevance, and SEO performance. It informs the content strategy. Invoice it as a standalone deliverable (£1,000-£2,500) or as the first phase of a strategy project.
Should I charge for editorial calendar maintenance?
Yes. Maintaining an editorial calendar monthly requires ongoing research, planning, and coordination. Invoice as part of the monthly retainer or as a separate content planning service.
Is content strategy subject to VAT?
Yes. Marketing consulting services are subject to 20% VAT.
How do I differentiate content strategy from content writing?
Content strategy is upstream planning (what to create, for whom, why). Content writing is execution (creating the content). You can offer both, but invoice them separately at different rates to keep your service offering clear.
Can I use this template for free?
Yes. Tidybill's free plan lets you create up to 5 invoices per month at no cost, with no credit card required. You can use the Content Strategist invoice template straight away after signing up.