Invoice clients for commercial campaigns, brand photography, and advertising imagery. Get paid on time with Tidybill.
A commercial photographer invoice documents fees for photography created specifically for advertising, marketing, and brand communications. Commercial photography is distinct from editorial or personal photography in that the images are created to serve a commercial purpose: selling products, building brand image, or supporting advertising campaigns. This distinction significantly affects pricing — commercial images command higher fees because they directly generate commercial value for the client. Commercial photography projects are often produced with a full production team (producer, stylist, MUA, assistants), and the photographer's creative fee is separate from production costs. Licensing fees are a major component of commercial photography pricing, as the scope of use (national TV, global web, point of sale) determines the value of the work.
| Service | Typical Rate | Unit |
|---|---|---|
| Commercial Photography Day Rate | £800 - £3,000 | per day |
| Usage Licence (UK, 1 year, web + print) | £500 - £5,000 | per campaign |
| Post-Production & Retouching | £80 - £200 | per final image |
| Creative Fee / Concept Development | £500 - £2,000 | per project |
| Expenses (travel, accommodation) | At cost | per project |
| Production Costs (pass-through) | At cost + 10-15% | per project |
Invoice your creative day rate and post-production separately from production costs. For campaign work commissioned through advertising agencies, request 50% upfront before the shoot and 50% on delivery. Agencies may have long payment cycles (Net 60 in some cases) — negotiate terms before accepting the commission. Usage licences should be itemised clearly showing the medium, territory, duration, and exclusivity. Invoice production costs with supporting supplier invoices available on request.