Free Blogger Invoice Template

What is a Blogger invoice?

A blogger invoice documents fees for sponsored content, brand partnerships, product reviews, and professional blogging services. Established bloggers with significant audiences earn from brand collaborations and sponsored posts, while professional bloggers also offer content writing services to clients who need blog content produced and published on their own or third-party platforms. Sponsored post rates are audience-driven — a blogger with 100,000 monthly readers charges significantly more than one with 10,000. A professional invoice ensures transparent commercial arrangements and provides documentation for the blogger's self-employment income. ASA guidelines require sponsored content to be clearly labelled as advertising.

What to include on a Blogger invoice

• Your name or blog brand name and contact details
• Brand or agency contact
• Invoice number and issue date
• Blog post title or description
• Publication platform and URL
• Publication date
• Agreed fee
• Usage rights if applicable
• Exclusivity period if applicable
• Payment terms and due date
• Article title(s) and delivered/target word count
• Number of revision rounds included vs. billed
• Rights transferred (full copyright assignment vs. license) and ghostwriting note
• Retainer period and posts delivered against the monthly allotment

Common blogger invoice line items

Setting your blogger rates

Bloggers price per post (most common, $75-500 for a standard 1,000-word article), per word ($0.06-0.30 typical for commercial work, experts $0.25-1.00+), hourly ($35-150 on marketplaces like Upwork), or monthly retainer ($1,000-3,000/client). Niche expertise (SaaS, fintech, health, legal) commands the top of every range.

Payment terms

50% deposit / 50% on delivery for projects over $2,000; Net 14 is the most common freelance term, Net 7 for ongoing relationships, Net 30 for larger B2B clients, with a 1.5%/month late fee disclosed up front.

Billing pitfalls to avoid

• Unlimited revisions destroy the effective rate, so the invoice/contract must state the number of included rounds (commonly 2) and bill extra rounds as a separate line, distinguishing in-scope revisions from out-of-scope change orders.
• Scope creep on flat-fee posts (added sections, extra keywords, a second landing page) should be billed as a change order, not absorbed; a 15-20% buffer built into flat quotes covers minor drift but not new deliverables.
• Per-word billing must specify whether the count is the final delivered draft or the brief target, since clients dispute paying for words later cut in editing.
• Retainer invoices need to state what unused posts do at month end (roll over or expire), or clients expect to bank them and the workload balloons.
• A kill fee (25-50% of the project) for work cancelled mid-draft must be agreed up front and shown on the invoice, because you cannot retroactively bill for a cancelled project that had no kill-fee clause.

Tax notes

Freelance writing income is self-employment income subject to self-employment tax (Social Security + Medicare); clients who pay $600 or more in a year should issue a 1099-NEC, and half the self-employment tax is deductible on Schedule 1. Writing services are generally not sales-taxable in most states, but a few tax digital/creative services, so confirm locally.

This is general guidance, not tax advice. Tax rules vary by country, state, and situation, so confirm with a qualified accountant before relying on it.

How to invoice as a blogger

Collect 50% upfront before producing the sponsored content, with the balance due on publication or within 7 days of posting. For agency bookings, Net 30 is standard. Include the specific publication date in the invoice. Sponsored posts must be clearly labelled as advertising in the post itself (per ASA guidelines) — your invoice documents the commercial arrangement. Keep records of all brand deals for self-assessment.