Question 1

Is an electronic signature legally binding?

Accepted Answer

In most jurisdictions, yes. The UK Electronic Communications Act 2000, the US ESIGN Act, the EU eIDAS Regulation, and equivalent legislation in many other countries recognise electronic signatures as legally binding for most commercial contracts. Tools such as DocuSign, Adobe Sign, or even a typed name in an email confirming agreement are generally sufficient. However, some document types (such as deeds, wills, or land transfers) require wet signatures. For a standard marketing consultant services contract, an e-signature is almost always acceptable. Confirm with a solicitor if you are unsure for your jurisdiction.

Question 2

What if the client disputes the work?

Accepted Answer

Your contract should include a dispute resolution clause. A typical approach is: first, the parties attempt to resolve the dispute informally within a specified period (say, 14 days); if that fails, the matter goes to mediation before any legal action. Some contracts specify which courts have jurisdiction and which country's law governs. These clauses do not prevent disputes, but they make resolution cheaper and faster. Keep records of all communications, approved revisions, and milestone sign-offs throughout the project: these are your evidence if a dispute escalates.

Question 3

Is this template valid in the UK, US, or South Africa?

Accepted Answer

This template is provided for informational purposes only and is not legal advice. Contract law differs between countries and even between states or provinces within a country. What is standard or enforceable in one jurisdiction may not be in another. Before relying on this template for any real project, have a qualified solicitor or attorney in your jurisdiction review and adapt it. Tidybill does not guarantee that this template is suitable for any particular situation or enforceable in any particular jurisdiction.

Question 4

How many revision rounds should I include in a marketing consultant contract?

Accepted Answer

Most marketing consultants include two to three rounds of revisions in the base fee. A revision round is typically defined as one consolidated set of feedback, not a series of individual requests sent piecemeal. Define "revision" specifically in your contract: what counts as a revision, what counts as a new deliverable, and what you charge for additional rounds. Being specific here prevents misunderstandings and protects your time. Some marketing consultants charge a flat fee per additional round; others bill at their hourly rate.

Question 5

Should the contract specify a governing law?

Accepted Answer

Yes. A governing law clause states which country's or state's law applies to the contract and which courts have jurisdiction if there is a dispute. For most freelance and small business contracts, this is the marketing consultant's home jurisdiction. Clients in other countries may push back, but it is generally in your interest to use your own jurisdiction. Without a governing law clause, both parties may disagree about which rules apply, making any dispute significantly more complicated and expensive to resolve.

Question 6

What is a liability cap and should I include one?

Accepted Answer

A liability cap limits the total amount either party can claim from the other in the event of a dispute or loss. For example, a contract might cap the marketing consultant's liability to the total fees paid under that contract. Liability caps protect freelancers and small businesses from disproportionate claims. They are standard in professional service contracts. However, the specific wording matters greatly: overly broad or poorly worded caps may be unenforceable. This template is a starting point only and is not a substitute for qualified legal advice.

Service	Typical Rate	Unit
Marketing consulting (day rate)	650	day
Fractional CMO retainer (monthly)	2500	month
Marketing strategy document	3000	project
Go-to-market planning workshop	1200	workshop
Marketing audit and recommendations	1500	audit

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